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Writer's pictureNonprofit Development Center

Fundraising: Keywords to Increase Response Rates

Updated: Aug 11, 2021

Should you say, “Cat Adoption”, “Dog Adoption”, or “Pet Adoption”? Should you use the words “Homeless Shelter” or “Rescue Mission”? What keywords are best for your nonprofit industry and cause?


There is a correct answer, and this video will show you where to find it.

Using the right keywords can increase your response rate for direct mails, newsletter and emails. But, how do you know what keywords are best… We show you how to find to out.



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